About Us

Brightline brings simplicity to your day.

When it comes to purchasing daily essentials online, you have all the choices in the world at your fingertips. Because that search can sometimes feel never-ending, Brightline is here to make things a little simpler by offering reliable, affordable personal care products at a great price.

Based in Richmond, Virginia, we’re a team of innovators whose goal is to make your everyday life easier with more meaningful home and personal items. It all starts with consumer feedback. Because you have to get personal to create personal care essentials, we take the time to learn everything from your favorite features to your favorite colors. That feedback, coupled with decades of experience bringing quality products to people around the globe, has culminated in a line of products that you can depend on for years to come.

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